From Tech Roots to Splendor Innovation
Mariya Nurislamova is greatly identified given that the co-founder and CEO of Scentbird, a revolutionary fragrance subscription service that enables consumers to "date perfumes in advance of marrying them"—a tagline that resonates deeply with today's adaptable and exploratory purchaser society
cew.org
CEOWorld
. Harnessing her history in used mathematics, Computer system science, and marketing, she has brilliantly blended technology and beauty to disrupt how people today uncover and experience scents
cew.org
. Previous to Scentbird, her entrepreneurial journey integrated ventures in IT outsourcing and vogue, and also a stint as a pace-examining coach
cew.org
.
Setting up Scentbird: A Decade of Progress and Enlargement
Introduced in 2014, Scentbird attained traction swiftly by catering to the trendy consumer's motivation for selection and usefulness in fragrance. Mariya and her co-founders identified the restrictions of classic perfume retail—where consumers normally hesitated to invest in expensive bottles without having definitely tests them
CEOWorld
.
Fast-forward to Scentbird’s first 10 yrs in business: less than Nurislamova’s Management, the business seasoned a major expansion, boasting seven hundred,000 subscribers by 2023—up from 450,000 in 2022. This explosive progress goes hand-in-hand using a broadening scent catalog, which included around 265 fragrances from 40 new brands in that calendar year by yourself—like market and gender-fluid choices
wildnpretty.com
.
Reinvention and Cultural Resonance
Mariya describes The present phase of Scentbird as its "golden period"—a time when the organization has rebranded, obtained Drift (a car air-freshener enterprise), and launched its individual “Scent Planet” podcast, showcasing various voices like Frederic Malle and Trixie Mattel
wildnpretty.com
. This displays an knowledge that results in beauty isn’t nearly product or service—it’s about storytelling, cultural relationship, and interesting content material.
Importantly, although Girls continue being the bulk of Scentbird’s Principal audience (ages 25–34), the organization is actively developing its male client section, which skyrocketed by 49% year-above-year
wildnpretty.com
.
Expense and Strategic Scaling
Scentbird’s innovation and momentum captivated outside funds. In a very Sequence A funding spherical, the business raised US£18.six million, backed by traders including Goodwater Cash and Y Combinator. Nurislamova highlighted this exterior aid validates the business’s vision and fuels further more advancement in item innovation and market place growth
Cosmetics Enterprise
.
Advocacy and Visibility in Startup Circles
Like a Y Combinator alumna, Mariya is an active voice in startup communities. In a 2018 Woman Founders Convention, she shared her inspiring Tale of perseverance—the generate to stay away from standard company paths and alternatively Construct one thing impactful with Scentbird
Y Combinator
.
A Hybrid of knowledge and Creativity
Fundamental Mariya’s achievement in elegance tech is her analytical and data-pushed technique. Her skill established in applied math and Pc science has assisted Make scalable technologies platforms that aid wise advertising, dynamic pricing, and personalization—although her marketing experience makes sure Scentbird stays culturally appropriate and emotionally evocative.
Why Mariya Nurislamova Issues
Disruptor in elegance retail: She challenged the traditional perfume buying working experience by centering sampling and decision.
Inclusivity in fragrance: By growing scent choices to include gender-fluid and specialized niche brands, she fosters a more inclusive beauty tradition.
Multichannel wondering: Her leadership in launching podcasts, brand name partnerships, and acquisitions demonstrates a savvy growth tactic.
Empowering woman founders: As a visual CEO with publications and Talking engagements, she serves as a job model for Gals in tech and entrepreneurship.
Development and sustainability: From 250,000 subscribers to many hundreds much more, her tenure reflects sustainable scaling powered by innovation and Neighborhood.
In Summary
However I could not right perspective the Instagram account @nusrislamovamariya, the general public data mariya nurislamova counsel that this profile may possibly belong to Mariya Nurislamova—a trailblazing entrepreneur from the natural beauty-tech realm. From launching Scentbird to shepherding it as a result of acquisition, rebranding, and exponential advancement, she carries on to shape how we explore and luxuriate in fragrance.
Through a Basis in technology and a coronary heart for storytelling, Mariya Nurislamova redefines attractiveness for a contemporary age—merging facts, inclusivity, and tradition to provide not just scents, but an evolving sensory practical experience.